The Brand book includes a set of rules that explains how your brand works. These guidelines include basic information such as:

  • Overview of your brand’s history, vision, personality / values.
  • Brand message or mission statement
  • Tone of voice
  • Logo usage – where and how to use your logo
  • Colour palette – showing your primary and secondary colours
  • Type style – showing the specific fonts
  • Image style/photography – examples of image style
  • Business card and letterhead design