‘Surprising Numbers’

The “surprising numbers” DOOH campaign explained how more people than ever before were winning with scratchcards. The key feature of this campaign was the delivery of contextual information that people could relate to. Digital 6-sheets and Transvision screens featured innovative real-time and destination-specific messaging as it linked the number of National Lottery Scratchcard winners to the departure times of trains. The DOOH activity was part of a wider campaign that included TV, press, social and DR banners.